So, you want to get featured on podcasts. Follow this 20 point method and you’ll slide straight through the gates. The priority of the podcasts host is their audience. If you’d like to address this audience, you’re going to have to reassure the host that you won’t jeopardise what they have worked extremely hard to…

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I love tight briefs. The tighter the better.And, it is my job to tighten them. Let me explain. A client contacts me and asks me for my help. The majority of the time, the goal is lead generation, new business…let’s not mess around here. It’s MOULA. Which my friends, is not a dirty word. It’s…

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All too often my social media messages are being ignored from other businesses. Now, I could take this to heart and feel like I’ve nothing worthy to say.  OR I could share with you the TRUTH, that they are flat out, NOT listening. Sadly, most brands still don’t understand social media, as a consequence their…

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I’ve been working with a client recently who needed a little nudge.  Actually a pretty big nudge.  We had been waiting weeks to finalise their messaging and to get their new project live. Had I not nudged them… you guessed it, we’d still be “talking” about it.  Sometimes you have to just MOVE on it.…

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If you are reading these words you either host a podcast or you are thinking of launching one. If you aren’t either of these, you’re welcome to consume these words. What’s the worst that could happen? Well you could end up launching a podcast, that’s what! I over exaggerate, it’s all good, but believe me, it can be…

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We are in an age where labeling people can be a dangerous act, it’s walking a thin HR line…. Although if you were born between 1980 and 1999 (Generation Y) you may be proudly labeling yourself, as a Millennial. Millennial is a frequently used term now, if you have a LinkedIn account you’ll know that,…

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I was coaching a client recently who had a gut feeling that a project he had been asked to work on may go sour.  Obviously we discussed the scope of supply, the terms, the commercials, but he seemed nervous about the personality of the client.  Jokingly (half-jokingly?) I suggested he should write a blog article ‘ten reasons…

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